Meet the woman behind Frooti who joined business at 17, made it over Rs 8000 crore giant

Who is Nadia Chauhan who's convert 300 cr to 8000 cr

Nadia Chauhan is a Joint Managing Director and Chief Marketing Officer of Parle Agro, one of the leading food and beverage companies in India. She has set a goal of making her company a 10,000-crore entity by 2023, with a vision to be the number one beverage company in India. She is the daughter of Prakash Chauhan, the Chairman and MD of Parle Agro, and the sister of Schauna Chauhan, the CEO of Parle Agro.

Her journey with Parle Agro

- Nadia joined Parle Agro in 2003, when she was just 17 years old. She had been exposed to the business from a young age, attending her first meeting at 11 to discuss a teaser campaign for Frooti, the flagship brand of Parle Agro.

- She was groomed by her father, who made her spend summers with the sales team, visiting retailers and understanding the market dynamics. She also learned from her grandfather, who founded Parle Group in 1929 and created iconic brands like Thums Up, Gold Spot and Limca.

- She took charge of the marketing function and led the transformation of Parle Agro from a single-brand focused company to a multi-brand and multi-category entity. She launched new beverage brands like LMN, Appy Fizz, Grappo Fizz and Cafe Cuba, as well as a baked snack brand Hippo.

- She also revamped the packaging, communication and distribution strategy of Frooti, which is now the second-largest mango drink in India after Maaza. She roped in Bollywood star Shah Rukh Khan as the brand ambassador and created innovative campaigns like #TheFrootiLife and #MangoFrootiFreshAndJuicy.

- Under her leadership, Parle Agro has grown from a 300-crore company in 2003 to an 8000-crore company in 2022. She aims to achieve a turnover of 10,000 crore by 2023 and capture 20% market share in the beverage segment.

Her achievements and challenges

- Nadia is one of the youngest and most influential women leaders in the Indian business scenario. She has been featured in several prestigious lists like Fortune India's Most Powerful Women in Business, Forbes India's W-Power Trailblazers and Business Today's Most Powerful Women in Indian Business.

- She is also a mother of two children, Kian and Nia, and balances her personal and professional life with grace and grit. She says that she is a natural workaholic and loves what she does. She starts her work at 9 am and officially closes at 5 pm, but often works till late at night.

- She faces several challenges in her role as a joint managing director and chief marketing officer. She has to set the vision for the company, manage the infrastructure and resources, deal with competition and changing consumer preferences, innovate new products and categories, and build a strong team culture.

- She also has to cope with the legacy and expectations of being part of the Chauhan family, which has a rich history in the Indian beverage industry. She says that she is driven by her father's outlook and vision, but also inspired by the company's past achievements. She wants to regain the leadership position that Parle Agro once had before selling its brands to Coca-Cola in 1993.

Her advice for aspiring entrepreneurs

- Nadia believes that passion, perseverance and patience are the key ingredients for success in any field. She says that one should love what they do, work hard towards their goals, and not give up easily.

- She also advises aspiring entrepreneurs to be open to learning from others, especially from their failures. She says that failure is inevitable in any journey, but it teaches valuable lessons that can help one grow and improve.

- She also encourages young entrepreneurs to be innovative and disruptive in their approach. She says that innovation is not just about creating new products or services, but also about finding new ways to reach out to customers, communicate with them, and deliver value to them.

Her future plans and vision

- Nadia has a clear and ambitious vision for Parle Agro. She wants to make it the number one beverage company in India by 2025, surpassing Coca-Cola and PepsiCo. She also wants to expand the company's presence in international markets, especially in Africa, Middle East and South East Asia.

- She is also focused on launching new products and categories that cater to the evolving needs and preferences of the Indian consumers. She says that the beverage segment in India has a lot of scope for innovation and differentiation, as there are many subcategories that are underpenetrated or untapped.

- Some of the new products that she is working on include a range of functional beverages, such as energy drinks, sports drinks, probiotic drinks and wellness drinks. She is also exploring the possibilities of entering the dairy segment, which is a huge market in India.

- She is also investing heavily in technology, infrastructure and talent development to support the growth and innovation of Parle Agro. She says that technology is a key enabler for enhancing efficiency, productivity and quality across the value chain. She is also upgrading the manufacturing facilities, distribution network and logistics systems to ensure timely and consistent delivery of products to the customers.

- She is also nurturing a culture of excellence, collaboration and empowerment among her team members. She says that she believes in giving autonomy and responsibility to her people, and encouraging them to take risks and experiment with new ideas. She also says that she values diversity and inclusion, and strives to create a work environment that is conducive for learning and growth.

Source: 

(1) Nadia Chauhan Managing Director and CMO of Parle Agro - The CEO Magazine. https://www.theceomagazine.com/executive-interviews/food-beverage/nadia-chauhan-2/.

(2) Nadia Chauhan Wiki, Biography, Age, Family, Images. https://wikimylinks.com/content/nadia-chauhan-wiki-biography-age-family-images.

(3) Meet the woman behind Frooti who joined business at 17, made it over Rs .... https://www.dnaindia.com/business/report-meet-nadia-chauhan-jayanti-chauhan-s-cousin-who-built-rs-8000-crore-firm-from-dad-s-rs-300-crore-biz-3049314.

FAQ's

Who is Nadia Chauhan?

Nadia Chauhan is the chief marketing officer and joint managing director of Parle Agro, the company controlled by Prakash Chauhan. Her older sister, Schauna Chauhan, is the CEO of the company. Nadia, according to Forbes, was groomed from an early age by her father.

Who is the owner of Parle Agro?

Shri Prakash Jayantilal Chauhan Shri Prakash Jayantilal Chauhan Our focus and vision is to make Parle Agro, the No. 1 beverage company in India.

Who is the father of Nadia Chauhan?

father Prakash Jayantilal Chauhan She first rode a horse at age seven when her father Prakash Jayantilal Chauhan—Chairman of the company, which makes Frooti and Appy—took her to Matheran on a family holiday. “My father used to go with his family since the age of seven to Matheran.

Who is Nadia Chauhan married to?

Nadia Chauhan husband name is Vaibhav Bhargava who is an executive of Jet Airways. Then this couple was blessed with two childrens named Kian and Nia.